Welcome to Lovett Or List It — your go-to destination for handpicked pre-loved fashion, curated branded style, and sustainable wardrobe upgrades.
Founded by Chloe Lovett, Lovett Or List It started with a simple passion: giving quality clothing a second life while helping people declutter effortlessly and dress brilliantly. What began as a side passion on resale platforms like Vinted quickly captured the attention of thousands across the UK, growing from a home setup into a thriving online destination and local brick-and-mortar storefront.
From Side Hustle to National Headlines
After taking the plunge to go full-time with resale fashion, Chloe set out to change how people think about pre-loved clothing. By offering a hassle-free cash-for-clothes service alongside curated online collections, the business exploded in popularity.
Our unique story of turning a love for fashion into a booming reselling empire quickly caught the eye of the media. We are proud to have been featured across major local and national outlets, including:
LADbible
The Metro
Daily Mail
The Sheerness Times Guardian / KentOnline
Kent Live
KMTV
The Echo
Our journey has resonated across the internet, inspiring a community of conscious shoppers and eco-minded fashion lovers nationwide.
The Move to Bluetown
Our first physical storefront opened on Trinity Road in Sheerness. Thanks to the unbelievable support from our local customers and online community, we quickly outgrew the space!
To offer you an even better shopping experience, we took the next big step: moving into a brand new, much larger unit in Bluetown, Sheerness.
Our expanded space in Bluetown allows us to:
Showcase hundreds more pre-loved fashion items, organized neatly by size, style, and color.
Process drop-offs and wardrobe trade-ins faster and more efficiently.
Host a wider variety of reseller bundles and exclusive local deals.
Meet the Team (And Dolly!)
At Lovett Or List It, we pride ourselves on a personal, friendly approach. Every single item that passes through our store or website is hand-checked for quality by Chloe.
And if you visit our shop in Bluetown, you’ll likely be greeted by our unofficial Chief Morale Officer — Dolly, Chloe’s Jagdterrier! Dolly has become a customer favorite and is always ready to welcome shoppers (especially those bringing treats).
Why Choose Pre-Loved with Us?
Sustainable Style: Every purchase helps reduce textile waste and keeps fantastic clothing in circulation.
One-of-a-Kind Finds: From brand-new with tags to rare classic staples, every rail holds something unique.
Cash for Your Clothes: We make clearing out your wardrobe rewarding and effortless.
Whether you're shopping with us online from across the UK or stopping by our Bluetown store in Sheerness, thank you for supporting our dream!
